Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible. — Dieter Rams Copy Share Image
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer. — Peter Drucker Copy Share Image
