... Our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the… — Richard Branson Copy Share Image
Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line… — Richard Branson Copy Share Image
The way you treat your employees is the way they will treat your customers — Richard Branson Copy Share Image
Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had… — Richard Branson Copy Share Image
Customers shouldn't just think of your business as a place to buy a product or use a service - it should be… — Richard Branson Copy Share Image
Entrepreneursh ip is not about getting one over on the customer. It’s not about working on your own. It’s not about looking… — Richard Branson Copy Share Image
To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the… — Richard Branson Copy Share Image
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in… — Richard Branson Copy Share Image
When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves… — Richard Branson Copy Share Image
You can never go too far wrong by thinking like a customer who’s new to the business. — Richard Branson Copy Share Image
If you look after your staff, they'll look after your customers. It's that simple. — Richard Branson Copy Share Image
Loyal employees in any company create loyal customers, who in turn create happy shareholders. — Richard Branson Copy Share Image
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from… — Richard Branson Copy Share Image
If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on… — Richard Branson Copy Share Image
The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to… — Richard Branson Copy Share Image
Learn to raise capital by any means necessary. That's your primary job as an entrepreneur. You must continually raise capital from family… — Richard Branson Copy Share Image
We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of… — Richard Branson Copy Share Image
To succeed in business you need to be original, but you also need to understand what your customers want. — Richard Branson Copy Share Image
Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I… — Richard Branson Copy Share Image
When you are making a decision about how best to serve your customers, your own experience is often a better guide than… — Richard Branson Copy Share Image
I am convinced that companies should put staff first, customers second and shareholders third - ultimately that's in the best interest of… — Richard Branson Copy Share Image
Lavish praise on people and people will flourish; criticize people and they'll shrivel up. — Richard Branson Copy Share Image
I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests… — Richard Branson Copy Share Image
As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,… — Richard Branson Copy Share Image
I will work day and night to avoid failure, but if I can't, I'll pick myself up the next day. The most important thing… — Richard Branson Copy Share Image
Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your… — Richard Branson Copy Share Image
All successful people - not just entrepreneurs - have got things wrong over and over again before finding the right solution. — Richard Branson Copy Share Image
We have the enormous opportunity in our hands to make a positive difference for business, people, and the planet. — Richard Branson Copy Share Image
I'm a great believer in life to saying yes and not saying no, and hopefully making people smile and just having fun in life. — Richard Branson Copy Share Image
Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it… — Richard Branson Copy Share Image
I love the freedom of movement that my phone gives me. That has definitely transformed my life. — Richard Branson Copy Share Image