Communication Quote by Richard Branson
![“We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/bd6/richard-branson-256_communication_we-virgin-group-have-been-successful-not_2412398.jpg)
“We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.”
About This Quote
Source Interview: Virgin Group Leadership Talk, 2018
Success comes from focusing on customer perspective and listening, rather than obsessing over rivals.
In simple terms: Listen to customers, not competitors.
Key Takeaway
Prioritize customer feedback.
Themes
customer focus
feedback
innovation
Mood
practical
strategic
Type
business
leadership
When to use this quote
- product development
- service design
- market research
- brand building
Key Concepts
customer experience
competitive strategy
listening skills
Questions to Reflect On
- How can you integrate feedback without losing originality?
- When should you trust intuition over data?
A Different Perspective
Over‑reliance on feedback can stifle bold vision.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
