Mitch Joel

“Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to…

— Mitch Joel

“generally, when you do something for an audience, they repay you. The Grateful Dead made plenty of money. Tom Peters makes many…

— Mitch Joel

“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people…

— Mitch Joel

You have to understand as a marketer that consumers are functioning in the age of efficiency.

— Mitch Joel

“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives –…

— Mitch Joel

“It’s not that great ideas got killed by clients… it’s that agencies killed their own great ideas by not presenting them well.”

— Mitch Joel

Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add…

— Mitch Joel

“People like sharing things that not only sound cool, but make them look smart.”

— Mitch Joel

“The Internet is a business.”

— Mitch Joel

“Life’s a pitch. Deal with it.”

— Mitch Joel

“Stop thinking about content as the endgame and consider that the true value is the stories you tell.”

— Mitch Joel

“using playful cleverness to achieve a goal.” Hacking away at something in small chunks or reprogramming bits and pieces of the media…

— Mitch Joel

“Here’s the truth: You won’t find your voice over time. I don’t believe that writers arrive at this strange destination called “their…

— Mitch Joel

“True utility happens in the moment of need. Not the brand’s moment of need, but the consumer’s moment of need. If you…

— Mitch Joel

“there’s no gold watch in your future.”

— Mitch Joel

“YOUR STRATEGY SUCKS (MOSTLY BECAUSE YOU’RE NOT THINKING ABOUT IT ENOUGH)”

— Mitch Joel

“The most adaptive path for you to find your success in these times of purgatory will be in your ability to forget…

— Mitch Joel

Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone…

— Mitch Joel

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the…

— Mitch Joel

When a consumer derives value - especially from something that was given to him for free - he becomes the best kind…

— Mitch Joel

“If you want privacy on any digital channel (and this includes your own email!), don’t be a part of an online social…

— Mitch Joel

“There is a world of difference between stress that comes from the things you want to do and the stress that comes…

— Mitch Joel

It's not going to happen if you wait for the boss to tell you to make it happen.

— Mitch Joel

It's not all about content. It's all about stories. It's not all about stories. It's all about great stories.

— Mitch Joel