Building Quote by Aaron Levie
“Do things that incumbents can't or won't do because it's economically or technically infeasible.”
About This Quote
Source Speech: Public Talk, 2021
Pursue opportunities that incumbents avoid due to economic or technical infeasibility.
In simple terms: Do what others deem impossible.
Identify and exploit underserved niches.
Themes
Mood
Type
When to use this quote
- startup planning
- product development
- industry analysis
- investment scouting
Key Concepts
Questions to Reflect On
- What markets are ignored by big players?
- How can you test feasibility efficiently?
Incumbents may adapt quickly, eroding advantage.