Able Quote by Aaron Levie
“You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.”
About This Quote
Source Interview: TechCrunch Disrupt, 2019
Start small to avoid competing directly with established incumbents.
In simple terms: Begin small, avoid big rivals.
Focus on niche solutions first.
Themes
Mood
Type
When to use this quote
- product launch
- market testing
- pivot planning
Key Concepts
Questions to Reflect On
- What niche can you dominate now?
- How will you scale later?
Incumbents may later dominate niche markets.