True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to… — Peter Drucker Copy Share Image
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker Copy Share Image
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not… — Peter Drucker Copy Share Image
There are only two things in a business that make money - innovation and marketing, everything else is cost. — Peter Drucker Copy Share Image
As to the idea that advertising motivates people, remember the Edsel. — Peter Drucker Copy Share Image
Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation… — Peter Drucker Copy Share Image
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That… — Peter Drucker Copy Share Image
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It… — Peter Drucker Copy Share Image
Marketing is not a function, it is the whole business seen from the customer's point of view. — Peter Drucker Copy Share Image
Great wisdom not applied to action and behavior is meaningless data. — Peter Drucker Copy Share Image
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing… — Peter Drucker Copy Share Image
One reason for the tremendous increase in health-care costs in the U.S. is managerial neglect of the "hotel services" by the people who dominate… — Peter Drucker Copy Share Image
No executive has ever suffered because his subordinates were strong and effective. — Peter Drucker Copy Share Image
“There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker” — Peter Drucker Copy Share Image
Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for… — Peter Drucker Copy Share Image
The critical question is not "How can I achieve?" but "What can I contribute?" — Peter Drucker Copy Share Image
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to… — Peter Drucker Copy Share Image
When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon. — Peter Drucker Copy Share Image
The enterprise can fulfill its human and social functions only if it prospers as a business. — Peter Drucker Copy Share Image
