Business Quote by Peter Drucker
“Marketing is not a function, it is the whole business seen from the customer's point of view.”
About This Quote
Source Book: The Practice of Management, 1954
Marketing should be viewed as the entire business seen through the customer's perspective, not just a department.
In simple terms: Marketing equals whole business view.
Key Takeaway
Adopt customer-centric mindset.
Themes
business
marketing
strategy
Mood
strategic
analytical
Type
practical
insightful
When to use this quote
- product development
- sales
- branding
- customer service
Key Concepts
customer orientation
value proposition
Questions to Reflect On
- How can all departments adopt a customer view?
- What metrics reflect customer satisfaction?
A Different Perspective
Changing perspective can be disruptive.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)