Skip to content

Brands Quote by Al Ries

“Marketing is not selling. Marketing is building a brand in the mind of the prospect.” quote by Al Ries
Download Open image
“Marketing is not selling. Marketing is building a brand in the mind of the prospect.”

Al Ries

About This Quote

Marketing should create a mental brand image, not just push products.

In simple terms: Build a brand in minds.

Key Takeaway

Focus on brand perception.

Themes

marketing branding mindset

Mood

strategic analytical

Type

business educational

When to use this quote

  • advertising campaigns
  • product launches
  • brand strategy sessions

Key Concepts

consumer psychology brand equity

Questions to Reflect On

  • How can you shape consumer perception?
  • What brand image do you want?
A Different Perspective

Brand perception can be hard to control.

4.7 out of 5 (10 ratings)

More by Al Ries

Explore all 46 Al Ries quotes

More Brands quotes

Browse all 1,572 Brands quotes