Brands Quote by Al Ries
“Marketing is not selling. Marketing is building a brand in the mind of the prospect.”
About This Quote
Marketing should create a mental brand image, not just push products.
In simple terms: Build a brand in minds.
Focus on brand perception.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product launches
- brand strategy sessions
Key Concepts
Questions to Reflect On
- How can you shape consumer perception?
- What brand image do you want?
Brand perception can be hard to control.