Accepting Quote by Al Ries
“It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place”
About This Quote
Brands evolve over time; forgetting old truths enables acceptance of new ones.
In simple terms: Brands evolve; forgetting old truths helps new acceptance.
Key Takeaway
Allow time for old ideas to fade.
Themes
branding
change
psychology
Mood
strategic
reflective
Type
business
philosophical
When to use this quote
- marketing campaigns
- rebranding
- consumer perception
Key Concepts
memory
cognitive flexibility
Questions to Reflect On
- How to balance tradition and innovation?
- When should a brand let go?
A Different Perspective
Rapid change can alienate loyal customers.
