Marketing Quote by Kenneth Cole Download Open image “A brand today is much more than status. Consumers have to be able to trust it.” — Kenneth Cole ★ ★ ★ ★ ★ 2.8 out of 5 (8 ratings) Copy quoteShare Marketing More Much Status Today Trust
A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives. — Niall FitzGerald Copy Share Image
Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and… — Lisa Gansky Copy Share Image
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is. — Scott D. Cook Copy Share Image
A brand should live up to the expectations of people; it should deliver what it promises. — Radhika Apte Copy Share Image
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But… — Elon Musk Copy Share Image
Brands need to reinvent themselves from time to time to stay relevant. — Stephen Covey Copy Share Image
If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than… — Elon Musk Copy Share Image
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. — Simon Mainwaring Copy Share Image
It's important to keep up the idea of the brand, even beyond sales. — Ines de La Fressange Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could… — Howard Schultz Copy Share Image
People have a whole lot more choices than they've had in the past, and I have only earned the right to be considered -… — Kenneth Cole Copy Share Image
I've come to realize nobody needs what we sell. There's hardly a woman who needs another pair of black shoes. — Kenneth Cole Copy Share Image
I never really had long range plans. I take one season at a time, every day at a time. — Kenneth Cole Copy Share Image
After working with my father for two years, we started Candie's, a line of imported shoes from Italy. Then in 1982 I set out… — Kenneth Cole Copy Share Image
It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can… — Kenneth Cole Copy Share Image
Often people ask me about getting involved in service and philanthropy, and my first advice is: Make sure it's real and it's transparent. — Kenneth Cole Copy Share Image
I've struggled with that over the years: Is fashion relevant? Is it frivolous? Is it trivial? Because I give so much of my essence… — Kenneth Cole Copy Share Image
When I first fell in love with Maria, it was because she really cares about things. — Kenneth Cole Copy Share Image
My first AIDS campaign was in 1985. There was this dark cloud, everybody was socially inspired - we hadn't seen social consciousness like that… — Kenneth Cole Copy Share Image
I'm also on the Board at Sundance, so I've seen witnessed first hand the power of independent storytelling. — Kenneth Cole Copy Share Image
I've realized that people come to the brand not just for the products we make, but because of what we stand for. — Kenneth Cole Copy Share Image
I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's… — Snoop Dogg Copy Share Image
It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't mean you know anything about marketing. Or layout. Or editing. Or publicity. Or selling your books for foreign markets.Everyone can point to a few examples of people that have done very well for themselves self-publishing. But… — Patrick Rothfuss Copy Share
If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small… — Terry Bozzio Copy Share Image
With every product, the delta between the brand and the reality determines its power over the minds of consumers, and with Trump, that delta… — Rick Wilson Copy Share Image
The worst advice? 'Don't listen to the critics.' I think that you really ought to listen to the critics, because sometimes they're telling you… — Stephen King Copy Share Image
“In the innovation age customer experience is key. Your impression defines their expression” — Fela Durotoye Copy Share Image
Someone else who liked what I did might turn around and say, "She's reworking and rethinking everything. She could just be making blankets now, and be a lot wealthier." I'm actually making it difficult for myself. I wouldn't call it re-branding. If I get bored with my work, then other people will - it's that simple. And I'm not gonna… — Tracey Emin Copy Share
One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world… — Raj Patel Copy Share
“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.” — Mokokoma Mokhonoana Copy Share Image
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be… — Michael Eisner Copy Share Image
The next evolution of content marketing is not more content; it's better distribution. — Chris Penn Copy Share Image
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. — Howard Gossage Copy Share Image
