“The thing is, If you try to market to everyone, then you successfully market to no one.” — Amber Hurdle Copy Share Image
“Understanding who isn’t your ideal customer sometimes helps you better clarify who is.” — Amber Hurdle Copy Share Image
“You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.” — Amber Hurdle Copy Share Image
“If your culture is how you do business internally, your brand is what people believe about you externally.” — Amber Hurdle Copy Share Image
“With a strong personal brand, you become the only option in the eyes of your ideal customer.” — Amber Hurdle Copy Share Image
“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how… — Amber Hurdle Copy Share Image
“Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their… — Amber Hurdle Copy Share Image
“Your personal brand is not the promotion of an idea of who you are or even who you want to become.” — Amber Hurdle Copy Share Image
“Values are the measuring stick for how you make decisions in business: goal setting, employee conduct, recognition, discipline—everything.” — Amber Hurdle Copy Share Image
“Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying… — Amber Hurdle Copy Share Image
“To gain your share of the market, you must show how your company is different and how your culture produces a unique… — Amber Hurdle Copy Share Image
“Ain’t nobody gonna separate from their cold hard cash unless they have an unresolved problem, so if you want to make money,… — Amber Hurdle Copy Share Image
“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.” — Amber Hurdle Copy Share Image
“Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that… — Amber Hurdle Copy Share Image
“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our… — Amber Hurdle Copy Share Image
“Even if you delegate that responsibility, ultimately you are the one responsible for how your brand is portrayed.” — Amber Hurdle Copy Share Image
“You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.” — Amber Hurdle Copy Share Image
“Your ideal customer should be attracted to the brand that rests on the fabulous culture you created, but they don’t have to… — Amber Hurdle Copy Share Image
“If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.” — Amber Hurdle Copy Share Image
“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you… — Amber Hurdle Copy Share Image
“Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and… — Amber Hurdle Copy Share Image
“I’ve always said we can’t all experience everything, but we can all learn from each other’s experiences, making learning curves shorter and pitfalls avoidable.” — Amber Hurdle Copy Share Image
“Good influences are positive, and they see the good in even bad situations.” — Amber Hurdle Copy Share Image
“I call dealing with your calendar the “calendar boogie” because you seriously have to dance around to pull it all together.” — Amber Hurdle Copy Share Image
“Plan B” is nonsense. Successful people come up with plans A, B, C, D . . . all the way to Z. That’s how… — Amber Hurdle Copy Share Image
“Make no mistake: if you want to make it as an entrepreneur, you simply can’t do it on your own. This is a nonnegotiable!” — Amber Hurdle Copy Share Image
“Sorry, Sister. You're not “normal.” You're exceptional. You're a Bombshell. If this was easy, everyone would be a successful business owner.” — Amber Hurdle Copy Share Image
“If your plan is not working, pivot. If it is working, do more of it!” — Amber Hurdle Copy Share Image
“A plan is not putting you in a box and forcing you to stay there. A plan is a guide to keep you on… — Amber Hurdle Copy Share Image
“Business is fluid and you can always improve and progress as your time and financial resources allow, and as your learning curve shortens.” — Amber Hurdle Copy Share Image
“Much to the confusion of small-minded people, confidence does not equate arrogance.” — Amber Hurdle Copy Share Image
“Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.” — Amber Hurdle Copy Share Image
