Birthplace Quote by Amber Hurdle

“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.”

— Amber Hurdle

“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is…

— Amber Hurdle

“You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.”

— Amber Hurdle

“If your culture is how you do business internally, your brand is what people believe about you externally.”

— Amber Hurdle

“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how you do…

— Amber Hurdle

“To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for…

— Amber Hurdle

“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”

— Amber Hurdle

“All businesses begin and end with their company culture.”

— Amber Hurdle

“Your company culture is made up of the family rules of your business that establish consistent expectations among all.”

— Amber Hurdle

“Values are the measuring stick for how you make decisions in business: goal setting, employee conduct, recognition, discipline—everything.”

— Amber Hurdle

“Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.”

— Amber Hurdle

“Understanding who isn’t your ideal customer sometimes helps you better clarify who is.”

— Amber Hurdle

“The thing is, If you try to market to everyone, then you successfully market to no one.”

— Amber Hurdle

“Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and…

— Amber Hurdle

“Love is the surprising emotion that company builders cannot ignore.”

— Brian de Haaff