Brand Quote by Amber Hurdle

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…

— Stephen Covey

“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”

— Amber Hurdle

“The mission statement provides the WHY that inspires the HOW.”

— Charles Garfield

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”

— Jack Welch

“Vision is the motion of business howbeit, a dream without vision and mission statement is a motionless ambition”

— Adewale Osunsakin

“A visionary company is one which is seen growing in a consistent pattern by being goal oriented driven by a vision and a mission”

— Henrietta Newton Martin- Author Industrial Relations Today

“A personal mission statement is based on Habit Two of The 7 Habits of Highly Effective People called “Begin with the End in Mind.”…

— Stephen R. Covey

A statement of vision is the overarching purpose, the big dream, the visionary concept-something presently out of reach-so stated that it excites the imagination…

— Robert K. Greenleaf

“Vision and mission metaphorically represent the address that I’d forgot to add in my “invitation.” Alternatively, they represent the final destination of your business.”

— Pooja Agnihotri

“Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It…

— Amber Hurdle

“To have a mission is to have a unifying focus for your career.”

— Cal Newport

“Your mission, goals, and objectives should be aligned with your present actions and where you see yourself in the future. ”

— Germany Kent