Branding Quote by Amber Hurdle

“power of the personal mission statement lies in your vision and in a commitment to that vision, that purpose, and those principle-centered values. They…

— Stephen R. Covey

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and…

— Stephen Covey

Creating and integrating an empowering personal mission statement is one of the most important investments we can make.

— Stephen Covey

“A personal mission statement is based on Habit Two of The 7 Habits of Highly Effective People called “Begin with the End in Mind.”…

— Stephen R. Covey

“While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplish in the future.”

— Amber Hurdle

“Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.”

— Amber Hurdle

“The mission statement provides the WHY that inspires the HOW.”

— Charles Garfield

If you have a family mission statement that clarifies what your purpose is, then you use that as the criterion by which you make…

— Stephen Covey

“In my experience, an effective mission statement basically answers one question: How do we intend to win in this business?”

— Jack Welch

Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism…

— Russell L. Ackoff

An empowering mission statement has to become a living document, part of our very nature, so that the criteria we've put into it are…

— Stephen Covey

Our mission is to support people in their life's path or career path, as they define it, and really, to help people succeed in…

— Miguel McKelvey