“Understanding who isn’t your ideal customer sometimes helps you better clarify who is.” — Amber Hurdle Copy Share Image
“Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that… — Amber Hurdle Copy Share Image
“When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our… — Amber Hurdle Copy Share Image
“Remember that businesses are made up of humans like you. They aren’t going to be perfect and they will need encouragement, clarification,… — Amber Hurdle Copy Share Image
“Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their… — Amber Hurdle Copy Share Image
“You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.” — Amber Hurdle Copy Share Image
“Your brand is what your customers and potential customers think about you; your culture is who you say you are and how… — Amber Hurdle Copy Share Image
“If you cannot tie your marketing efforts to actual dollars that the electric company will accept, it’s time to adjust your plan.” — Amber Hurdle Copy Share Image
“If your culture is how you do business internally, your brand is what people believe about you externally.” — Amber Hurdle Copy Share Image
“To gain your share of the market, you must show how your company is different and how your culture produces a unique… — Amber Hurdle Copy Share Image
“Your ideal customer should be attracted to the brand that rests on the fabulous culture you created, but they don’t have to… — Amber Hurdle Copy Share Image
“With a strong personal brand, you become the only option in the eyes of your ideal customer.” — Amber Hurdle Copy Share Image
“Customer service has everything to do with consistency, systems, training, and the habits you and your team create.” — Amber Hurdle Copy Share Image
“Make no mistake: if you want to make it as an entrepreneur, you simply can’t do it on your own. This is… — Amber Hurdle Copy Share Image
“I’ve always said we can’t all experience everything, but we can all learn from each other’s experiences, making learning curves shorter and pitfalls avoidable.” — Amber Hurdle Copy Share Image
“Good influences are positive, and they see the good in even bad situations.” — Amber Hurdle Copy Share Image
“I call dealing with your calendar the “calendar boogie” because you seriously have to dance around to pull it all together.” — Amber Hurdle Copy Share Image
“Plan B” is nonsense. Successful people come up with plans A, B, C, D . . . all the way to Z. That’s how… — Amber Hurdle Copy Share Image
“Make no mistake: if you want to make it as an entrepreneur, you simply can’t do it on your own. This is a nonnegotiable!” — Amber Hurdle Copy Share Image
“Sorry, Sister. You're not “normal.” You're exceptional. You're a Bombshell. If this was easy, everyone would be a successful business owner.” — Amber Hurdle Copy Share Image
“If your plan is not working, pivot. If it is working, do more of it!” — Amber Hurdle Copy Share Image
“A plan is not putting you in a box and forcing you to stay there. A plan is a guide to keep you on… — Amber Hurdle Copy Share Image
“Business is fluid and you can always improve and progress as your time and financial resources allow, and as your learning curve shortens.” — Amber Hurdle Copy Share Image
“Much to the confusion of small-minded people, confidence does not equate arrogance.” — Amber Hurdle Copy Share Image
“Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.” — Amber Hurdle Copy Share Image
