A brand that stands for what all brands stand for stands for nothing much. — Seth Godin Copy Share Image
The best marketing strategy is to destroy your industry before your competition does. — Seth Godin Copy Share Image
Marketing is no longer about the stuff that you male, but about the stories you tell. — Seth Godin Copy Share Image
Don't find customers for your products, find products for your customers. — Seth Godin Copy Share Image
The reason it seems that price is all your customers care about is that you haven't given them anything else to care… — Seth Godin Copy Share Image
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. — Seth Godin Copy Share Image
You market when you hire and when you fire. You market when you call tech support, and you market every time you… — Seth Godin Copy Share Image
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one… — Seth Godin Copy Share Image
“The essential thing to know about the Dip is that it’s there. Knowing that you’re facing a Dip is the first step… — Seth Godin Copy Share Image
If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you… — Seth Godin Copy Share Image
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends — Seth Godin Copy Share Image
One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin Copy Share Image
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to… — Seth Godin Copy Share Image
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing… — Seth Godin Copy Share Image
We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What… — Seth Godin Copy Share Image
If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or… — Seth Godin Copy Share Image
“Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change.… — Seth Godin Copy Share Image
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting… — Seth Godin Copy Share Image
Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure… — Seth Godin Copy Share Image
A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist… — Seth Godin Copy Share Image
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have… — Seth Godin Copy Share Image
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many… — Seth Godin Copy Share Image
“Direct marketers, of course, realize that measurement is the key to success. Figure out what works, and do it more! Mass marketers… — Seth Godin Copy Share Image
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from… — Seth Godin Copy Share Image
Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes. — Seth Godin Copy Share Image
The conversation is happening about your brand whether you're a part of it or not. — Seth Godin Copy Share Image
If you want customers to hear about you, make something worth talking about. — Seth Godin Copy Share Image
Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a… — Seth Godin Copy Share Image
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
