Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most… — Seth Godin Copy Share Image
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing… — Seth Godin Copy Share Image
Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you… — Seth Godin Copy Share Image
“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers… — Seth Godin Copy Share Image
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a… — Seth Godin Copy Share Image
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates… — Seth Godin Copy Share Image
“People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
