A Start Up is an institution designed to thrive in the soil of extreme uncertainty — Eric Ries Copy Share Image
“Entrepreneurship is a kind of management. No, you didn’t read that wrong.” — Eric Ries Copy Share Image
The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and… — Eric Ries Copy Share Image
Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up… — Eric Ries Copy Share Image
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. — Eric Ries Copy Share Image
Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries Copy Share Image
Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your… — Eric Ries Copy Share Image
Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right… — Eric Ries Copy Share Image
Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The… — Eric Ries Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What… — Eric Ries Copy Share Image
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample.… — Eric Ries Copy Share Image
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should… — Eric Ries Copy Share Image
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change… — Eric Ries Copy Share Image
If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money,… — Eric Ries Copy Share Image
Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be… — Eric Ries Copy Share Image
“Startup success is not a consequence of good genes or being in the right place at the right time. Startup success can… — Eric Ries Copy Share Image
“After more than ten years as an entrepreneur, I came to reject that line of thinking. I have learned from both my… — Eric Ries Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a… — Eric Ries Copy Share Image
“Entrepreneurs are everywhere. You don’t have to work in a garage to be in a startup. The concept of entrepreneurship includes anyone… — Eric Ries Copy Share Image
We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Copy Share Image
Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers. — Eric Ries Copy Share Image
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on… — Eric Ries Copy Share Image
The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff… — Eric Ries Copy Share Image
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product… — Eric Ries Copy Share Image
“entrepreneurship should be considered a viable career path for innovators inside large organizations.” — Eric Ries Copy Share Image
The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly… — Eric Ries Copy Share Image
Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something… — Eric Ries Copy Share Image
Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow]… — Eric Ries Copy Share Image
A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share Image
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share Image
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share Image
![“Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme…” quote by Eric Ries](https://sms4smile.com/quotes/img-quotes/b3d/eric-ries-2911_business_products-a-start-up-builds-are-really-ex_1624709.jpg)
