Business Quote by Eric Ries
![“Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme…” quote by Eric Ries](https://sms4smile.com/quotes/img-quotes/b3d/eric-ries-2911_business_products-a-start-up-builds-are-really-ex_1624709.jpg)
“Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.”
About This Quote
Source Book: The Lean Startup by Eric Ries, 2011
Start‑ups treat products as experiments; learning through building, measuring, and iterating creates sustainable businesses.
In simple terms: Build, measure, learn to succeed.
Key Takeaway
Iterate quickly, base decisions on data.
Themes
entrepreneurship
experimentation
learning
growth
Mood
pragmatic
optimistic
Type
business
educational
When to use this quote
- product development
- market testing
- team management
- investor relations
Key Concepts
Lean methodology
innovation
business strategy
Questions to Reflect On
- How do you decide what to test first?
- What metrics truly indicate progress?
A Different Perspective
Rapid cycles can waste resources if not focused.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)