It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with… — Eric Ries Copy Share Image
You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process.… — Eric Ries Copy Share Image
If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money,… — Eric Ries Copy Share Image
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict… — Eric Ries Copy Share Image
The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should… — Eric Ries Copy Share Image
The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly… — Eric Ries Copy Share Image
A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head… — Eric Ries Copy Share Image
The way forward is to learn to see every startup in any industry as a grand experiment. — Eric Ries Copy Share Image
Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share Image
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share Image
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share Image
