We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Copy Share Image
If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't… — Eric Ries Copy Share Image
“In School of One, students have daily "playlists" of their learning tasks that are attuned to each student's learning needs, based on… — Eric Ries Copy Share Image
“we figure out what we need to learn, use innovation accounting to figure out what we need to measure to know if… — Eric Ries Copy Share Image
Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard,… — Eric Ries Copy Share Image
There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share Image
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share Image
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share Image
