Chance Quote by Eric Ries
“Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.”
About This Quote
Source Book: The Lean Startup by Eric Ries, 2011
Startups can reshape society not just by products but by creating new institutions that alter how people live and work.
In simple terms: Startups can build new societal structures.
Focus on institutional impact, not just product features.
Themes
Mood
Type
When to use this quote
- business planning
- policy advocacy
- community building
- social entrepreneurship
Key Concepts
Questions to Reflect On
- What institution could your startup redefine?
- How will you measure societal impact?
Institutional change is slower and faces regulatory hurdles.