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Conditions Quote by Eric Ries

“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.” quote by Eric Ries
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“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.”

Eric Ries

About This Quote

Source Book: The Lean Startup, 2011

Startups operate under extreme uncertainty while trying to deliver new products or services.

In simple terms: Startups face high uncertainty delivering innovation.

Key Takeaway

Embrace uncertainty, iterate quickly.

Themes

startup uncertainty innovation business model

Mood

determined pragmatic

Type

business educational

When to use this quote

  • product development
  • venture funding
  • market testing

Key Concepts

lean methodology risk management

Questions to Reflect On

  • How do you validate assumptions fast?
  • What metrics guide your pivots?
A Different Perspective

Uncertainty can lead to failure without proper testing.

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