Conditions Quote by Eric Ries
“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.”
About This Quote
Source Book: The Lean Startup, 2011
Startups operate under extreme uncertainty while trying to deliver new products or services.
In simple terms: Startups face high uncertainty delivering innovation.
Embrace uncertainty, iterate quickly.
Themes
Mood
Type
When to use this quote
- product development
- venture funding
- market testing
Key Concepts
Questions to Reflect On
- How do you validate assumptions fast?
- What metrics guide your pivots?
Uncertainty can lead to failure without proper testing.