Business planning Quote by Eric Ries
“A Start Up is an institution designed to thrive in the soil of extreme uncertainty”
About This Quote
Source Book: The Lean Startup by Eric Ries, 2011
Startups must embrace uncertainty as a condition for growth, using it to innovate and adapt quickly.
In simple terms: Uncertainty fuels startup growth.
Accept uncertainty, iterate fast.
Themes
Mood
Type
When to use this quote
- product development
- venture capital
- market testing
- pivot decisions
Key Concepts
Questions to Reflect On
- How do you turn uncertainty into advantage?
- What structures help manage risk?
Uncertainty can paralyze without clear vision.