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Business planning Quote by Eric Ries

“A Start Up is an institution designed to thrive in the soil of extreme uncertainty” quote by Eric Ries
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“A Start Up is an institution designed to thrive in the soil of extreme uncertainty”

Eric Ries

About This Quote

Source Book: The Lean Startup by Eric Ries, 2011

Startups must embrace uncertainty as a condition for growth, using it to innovate and adapt quickly.

In simple terms: Uncertainty fuels startup growth.

Key Takeaway

Accept uncertainty, iterate fast.

Themes

innovation uncertainty entrepreneurship

Mood

determined optimistic

Type

motivational strategic

When to use this quote

  • product development
  • venture capital
  • market testing
  • pivot decisions

Key Concepts

lean methodology risk management

Questions to Reflect On

  • How do you turn uncertainty into advantage?
  • What structures help manage risk?
A Different Perspective

Uncertainty can paralyze without clear vision.

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