We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Copy Share Image
The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly… — Eric Ries Copy Share Image
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict… — Eric Ries Copy Share Image
The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to… — Eric Ries Copy Share Image
It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to… — Eric Ries Copy Share Image
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample.… — Eric Ries Copy Share Image
Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad. — Eric Ries Copy Share Image
I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm… — Eric Ries Copy Share Image
Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share Image
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share Image
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share Image
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share Image
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share Image
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share Image
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share Image
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share Image
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share Image
