Business Quote by Eric Ries
“Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.”
About This Quote
Source Book: The Lean Startup, Eric Ries, 2011
Entrepreneurs often overestimate the number of customers needed to validate a product; early adopters are crucial for learning.
In simple terms: Early customers teach you if product works.
Key Takeaway
Focus on getting your first few customers.
Themes
validation
learning
customer development
Mood
analytical
determined
Type
business
strategic
When to use this quote
- startup launch
- product testing
- market research
- feedback loops
Key Concepts
Lean methodology
minimum viable product
Questions to Reflect On
- How can you attract and retain your first customers?
- What feedback will you gather from them?
A Different Perspective
If early customers refuse, the product may need redesign.
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