About Quote by Michael Arrington
“If you really care about Facebook likes, don't just post your stuff to Twitter and then rely on it being republished automatically to Facebook. In my sample size of one, Facebook penalizes you significantly for that and shows that content to far fewer people.”
About This Quote
Cross‑posting without platform‑specific optimization can reduce reach; each network rewards native engagement.
In simple terms: Posting to Twitter hurts Facebook visibility.
Key Takeaway
Tailor content per platform.
Themes
social media
algorithm
content strategy
engagement
Mood
pragmatic
analytical
Type
advice
technical
When to use this quote
- digital marketing
- personal branding
Key Concepts
platform bias
Practical Applications
- create native Facebook posts
- use platform‑specific hashtags
Questions to Reflect On
- How can you measure platform impact of cross‑posting?
- What content types thrive on each network?
A Different Perspective
Occasional cross‑posting may still be efficient for low‑effort updates.
