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“It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.” quote by Eric Ries
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“It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.”

Eric Ries

About This Quote

Big ideas require starting with modest experiments, then scaling rapidly once validation is achieved.

In simple terms: Start small, then scale fast.

Key Takeaway

Validate early, expand quickly.

Themes

innovation growth validation scaling

Mood

optimistic strategic

Type

business inspirational

When to use this quote

  • entrepreneurship
  • product development
  • software launch
  • social impact initiatives
  • research projects

Key Concepts

lean startup paradox big thinking

Questions to Reflect On

  • What minimal viable product can you test now?
  • How will you maintain quality while scaling?
A Different Perspective

Rapid scaling can strain resources and culture.

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