Education Quote by Eric Ries

Wonder what customers really want? Ask. Don't Tell.

— Lisa Stone

“Customers rarely know what they want until they don't get it.”

— William Vaughn

Customers can't always tell you what they want, but they can always tell you what's wrong.

— Carly Fiorina

We know what the customer wants, and so we're buying in a totally different way.

— Matthew Williamson

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to…

— Steve Jobs

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to…

— Walter Isaacson

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…

— Michael J. Silverstein

Don't listen to you customers. They don't know what they want anyway.

— Larry Weber

“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to…

— Walter Isaacson

“Fundamentally, customers do not want choice; they just want exactly what they want.”

— B. Joseph Pine II

This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this,…

— John Ilhan

It isn't the consumers' job to know what they want.

— Steve Jobs