We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Copy Share Image
You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive… — John Romero Copy Share Image
“Avoiding the Wish List Some people will evade your questions and say, “Here’s what I want.” They’ll start listing features and options;… — Cindy Alvarez Copy Share Image
