Action Quote by Eric Ries
“Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers.”
About This Quote
Source Book: The Lean Startup by Eric Ries, 2011
Growth depends on turning existing customers into advocates who attract new ones.
In simple terms: Customers bring in more customers.
Key Takeaway
Focus on delighting and empowering current customers.
Themes
customer acquisition
referral
growth
loyalty
Mood
optimistic
strategic
Type
business
marketing
When to use this quote
- product launch
- subscription services
- retail stores
- online platforms
Key Concepts
network effects
viral marketing
customer advocacy
Questions to Reflect On
- How can you measure referral effectiveness?
- What incentives encourage genuine advocacy?
A Different Perspective
If customers are dissatisfied, referrals can backfire.
