Corporate Quote by Max McKeown
“Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.”
About This Quote
Source Book: Strategic Renewal by Max McKeown, 2015
Developing forward‑looking strategies helps replace declining products with new growth opportunities before they become critical.
In simple terms: Plan early for new growth to replace old products.
Identify and act on emerging growth curves.
Themes
Mood
Type
When to use this quote
- product development
- career planning
- business transformation
- investment decisions
Key Concepts
Questions to Reflect On
- What early signals indicate a product is entering decline?
- How can you balance current performance with future growth?
New growth may be uncertain and require resources that could strain current operations.