Action Quote by Eric Ries
“New Customers come from the action of past customers”
About This Quote
Source Book: The Lean Startup, 2011
Growth relies on satisfied customers referring new ones, creating a cycle of acquisition.
In simple terms: Happy customers bring new customers.
Key Takeaway
Focus on delighting existing customers.
Themes
marketing
growth
customer experience
Mood
optimistic
strategic
Type
business
motivational
When to use this quote
- product launches
- service upgrades
- customer support
- community building
Key Concepts
viral loops
referral marketing
customer loyalty
Questions to Reflect On
- How can you measure customer delight?
- What incentives boost referrals?
A Different Perspective
If customers are not truly satisfied, referrals will not happen.
