Business Quote by Frank Bettger
“New customers are the best source of new business”
About This Quote
Acquiring new customers is the most effective way to generate additional business revenue.
In simple terms: New customers drive business growth.
Key Takeaway
Focus on attracting fresh clientele.
Themes
business
marketing
growth
sales
strategy
Mood
practical
motivational
Type
business
marketing
When to use this quote
- sales training
- marketing campaigns
- business development
Key Concepts
customer acquisition
lead generation
Questions to Reflect On
- How can we balance acquisition and retention?
- What tactics improve customer loyalty?
A Different Perspective
Relying solely on new customers can neglect existing ones.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)