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Funny Quote by Frank Bettger

“Sell the interview before you attempt to sell the product” quote by Frank Bettger
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“Sell the interview before you attempt to sell the product”

Frank Bettger

About This Quote

Source Sales Training Manual, 1950s

Emphasizes the importance of securing a commitment to an interview before trying to sell a product.

In simple terms: Get the interview first, then sell.

Key Takeaway

Prioritize relationship building before pitching.

Themes

sales relationship strategy trust

Mood

persuasive practical

Type

instructional motivational

When to use this quote

  • cold calls
  • networking events
  • initial client meetings
  • lead generation

Key Concepts

commitment pre‑qualification consultative selling

Questions to Reflect On

  • What questions can you ask to ensure genuine interest?
  • How do you balance rapport with sales goals?
A Different Perspective

If the interview is forced, it may damage credibility.

3.1 out of 5 (9 ratings)

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