Funny Quote by Frank Bettger
“Sell the interview before you attempt to sell the product”
About This Quote
Source Sales Training Manual, 1950s
Emphasizes the importance of securing a commitment to an interview before trying to sell a product.
In simple terms: Get the interview first, then sell.
Prioritize relationship building before pitching.
Themes
Mood
Type
When to use this quote
- cold calls
- networking events
- initial client meetings
- lead generation
Key Concepts
Questions to Reflect On
- What questions can you ask to ensure genuine interest?
- How do you balance rapport with sales goals?
If the interview is forced, it may damage credibility.