“marketing identifies two hundred weapons of marketing, and many of them are free.” — Jay Conrad Levinson Customer Copy Share Image
“You must identify all your target markets. Then take careful aim at each.” — Jay Conrad Levinson Customer Copy Share Image
There is extraordinary chemistry that exists in long-term relationships — Jay Conrad Levinson Chemistry Copy Share Image
“mediocre marketing with commitment works better than brilliant marketing without commitment.” — Jay Conrad Levinson Marketing Copy Share Image
“Because they are so intimidated and worried about making mistakes, they simply don't do it.” — Jay Conrad Levinson Failure Copy Share Image
“Relationship innovation is more important to women than product innovation is.” — Jay Conrad Levinson Innovation Copy Share Image
“It was true in the early 1960s, more women smoked than men.” — Jay Conrad Levinson 1960s Copy Share Image
“if you can talk to them about themselves, you'll have their full attention.” — Jay Conrad Levinson Attention Copy Share Image
Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. — Jay Conrad Levinson Achieve Copy Share Image
“the essence of guerrilla marketing—the soul and the spirit of guerrilla marketing—is small business: companies with big dreams but tiny budgets.” — Jay Conrad Levinson Business Copy Share Image
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a… — Jay Conrad Levinson Business Copy Share Image
“Women start companies at twice the rate of men and employ more people than the Fortune 500 combined.” — Jay Conrad Levinson Feminism Copy Share Image
“reason, guerrilla marketing preaches fervent follow-up —continually staying in touch with customers—and listening to them.” — Jay Conrad Levinson Customer Copy Share Image
“I tell my clients that the single most important word for them to remember while they are engaged in marketing is commitment.… — Jay Conrad Levinson Commitment Copy Share Image
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust… — Jay Conrad Levinson Benefits Copy Share Image
“Marketing experts see today as two separate ages. One requires the age-old principles of patience and commitment for the eventual profit. The… — Jay Conrad Levinson Marketing Copy Share Image
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds… — Jay Conrad Levinson Believe Copy Share Image
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and… — Jay Conrad Levinson Achieve Copy Share Image
“Ratings are virtually meaningless with only two spots a week. It” — Jay Conrad Levinson Meaningless Copy Share Image
“instead of saying "fifty-five and older," say "fifty-five and better.” — Jay Conrad Levinson Copy Share Image
More than half your marketing time should be devoted to your existing customers. — Jay Conrad Levinson Customer Copy Share Image
“Traditional marketers, at the end of the month, count money. Guerrillas count new relationships.” — Jay Conrad Levinson Money Copy Share Image
“marketing has a beginning and a middle but not an ending.” — Jay Conrad Levinson Beginning Copy Share Image
Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better. — Jay Conrad Levinson Aim Copy Share Image
Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. — Jay Conrad Levinson Confidence Copy Share Image
“Don't delude yourself: You cannot succeed without media advertising.” — Jay Conrad Levinson Advertising Copy Share Image
“Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet.” — Jay Conrad Levinson Marketing Copy Share Image
Your website is the window of your business. Keep it fresh, keep it exciting. — Jay Conrad Levinson Business Copy Share Image
Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a… — Jay Conrad Levinson Bits Copy Share Image
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and… — Jay Conrad Levinson Benefits Copy Share Image
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind… — Jay Conrad Levinson Cost Copy Share Image
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on… — Jay Conrad Levinson Battleground Copy Share Image
“Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of… — Jay Conrad Levinson Customer Copy Share Image
“It means that instead of running a couple of large newspaper ads once every few months, you'll run smaller newspaper ads and… — Jay Conrad Levinson Copy Share Image
Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in… — Jay Conrad Levinson Absorbing Copy Share Image
