Marketing Quote by Jay Conrad Levinson

“the essence of guerrilla marketing—the soul and the spirit of guerrilla marketing—is small business: companies with big dreams but tiny budgets.”

— Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain…

— Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…

— Jay Conrad Levinson

“reason, guerrilla marketing preaches fervent follow-up —continually staying in touch with customers—and listening to them.”

— Jay Conrad Levinson

“Marketing is not what lures a writer to this pursuit. Marketing is the adversary that arrives smuggled inside the Trojan Horse of one’s creative…

— Jane Friedman

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the…

— Jay Conrad Levinson

“If you try to make something just to fit your uninformed view of some hypothetical market, you will fail. If you make something special…

— Hugh Macleod

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

“Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires.”

— Stacey Kehoe

“Why do we market to people the way we hate to be marketed to?”

— Scott Stratten

“It's such a moronic strategy, it can only have come from a trained marketing professional.”

— Bob Hoffman

“marketing identifies two hundred weapons of marketing, and many of them are free.”

— Jay Conrad Levinson