“What, then, are the practical steps that pricing managers can take to master Big Data? Companies must recruit a new generation of… — McKinsey Chief Marketing & Sales Officer Forum Management Copy Share Image
“Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that… — McKinsey Chief Marketing & Sales Officer Forum Management Copy Share Image
“If you’re good at data analytics but you don’t have this feel for the business, you’ll make naïve decisions. If you’re comfortable… — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
“One of the main reasons that MMM doesn’t deliver the benefits it should is because CMOs and marketers aren’t involved in the… — McKinsey Chief Marketing & Sales Officer Forum High level Copy Share Image
“If you’re comfortable with the feel of the business but you never use analytics, you’re just leaving a lot of money on… — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
“These data rarely exist in one place in the organization so you’ll need to pull in people from multiple functions such as… — McKinsey Chief Marketing & Sales Officer Forum Copy Share Image
“The organizational and technology challenges are significant, and we have touched on only a few of them here. But we’ve seen big… — McKinsey Chief Marketing & Sales Officer Forum Technology Copy Share Image
“When long-term effects were included in the calculations, however, the contribution of digital dropped by half. Online displays and Facebook advertising just… — McKinsey Chief Marketing & Sales Officer Forum Emotional connection Copy Share Image
“Given the overwhelmingly positive effects of this Facebook effort, the brand considered making massive marketing budget cuts to TV and print advertising… — McKinsey Chief Marketing & Sales Officer Forum Digital marketing Copy Share Image
“Transforming your company to take advantage of data and analytics is the hard part, OK?” — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
“Finding growth with big data is more than an add-on; it affects every aspect of a business, requiring a change in mind-set… — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
“If you’re good at data analytics but you don’t have this feel for the business, you’ll make naïve decisions.” — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
“Crunching data is not an automatic ticket for success, any more than putting up a website turned every company in the dotcom… — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
“Set hard and measurable goals. Lots of folks talk about improving customer experience, a worthy goal. But how do you measure it?… — McKinsey Chief Marketing & Sales Officer Forum Customer experience Copy Share Image
“In a recent Harvard Business Review article we explore how companies require three mutually supportive capabilities to fully exploit data and analytics:… — McKinsey Chief Marketing & Sales Officer Forum Business Copy Share Image
