Business Quote by McKinsey Chief Marketing & Sales Officer Forum

“What, then, are the practical steps that pricing managers can take to master Big Data? Companies must recruit a new generation of pricing talent…

— McKinsey Chief Marketing & Sales Officer Forum

“Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it…

— McKinsey Chief Marketing & Sales Officer Forum

“If you’re good at data analytics but you don’t have this feel for the business, you’ll make naïve decisions. If you’re comfortable with the…

— McKinsey Chief Marketing & Sales Officer Forum

“One of the main ​reasons that MMM doesn’t deliver the benefits it should is because CMOs and marketers aren’t involved in the analysis. In…

— McKinsey Chief Marketing & Sales Officer Forum

“If you’re comfortable with the feel of the business but you never use analytics, you’re just leaving a lot of money on the table…

— McKinsey Chief Marketing & Sales Officer Forum

“These data rarely exist in one place in the organization so you’ll need to pull in people from multiple functions such as marketing, sales,…

— McKinsey Chief Marketing & Sales Officer Forum

“The organizational and technology challenges are significant, and we have touched on only a few of them here. But we’ve seen big pay-offs for…

— McKinsey Chief Marketing & Sales Officer Forum

“When long-term effects were included in the calculations, however, the contribution of digital dropped by half. Online displays and Facebook advertising just cannot deliver…

— McKinsey Chief Marketing & Sales Officer Forum

“Given the overwhelmingly positive effects of this Facebook effort, the brand considered making massive marketing budget cuts to TV and print advertising in favor…

— McKinsey Chief Marketing & Sales Officer Forum

“Transforming your company to take advantage of data and analytics is the hard part, OK?”

— McKinsey Chief Marketing & Sales Officer Forum

“If you’re good at data analytics but you don’t have this feel for the business, you’ll make naïve decisions.”

— McKinsey Chief Marketing & Sales Officer Forum

“Crunching data is not an automatic ticket for success, any more than putting up a website turned every company in the dotcom era into…

— McKinsey Chief Marketing & Sales Officer Forum