Management Quote by McKinsey Chief Marketing & Sales Officer Forum

““What, then, are the practical steps that pricing managers can take to master Big Data? Companies must recruit a new generation of pricing talent with more of a “trader” profile than an “analyst” one.””

McKinsey Chief Marketing & Sales Officer Forum

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“One of the main reasons that MMM doesn’t deliver the benefits it should is because CMOs and marketers aren’t involved in the analysis. In…

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“If you’re comfortable with the feel of the business but you never use analytics, you’re just leaving a lot of money on the table…

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“These data rarely exist in one place in the organization so you’ll need to pull in people from multiple functions such as marketing, sales,…

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“The organizational and technology challenges are significant, and we have touched on only a few of them here. But we’ve seen big pay-offs for…

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“When long-term effects were included in the calculations, however, the contribution of digital dropped by half. Online displays and Facebook advertising just cannot deliver…

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“Given the overwhelmingly positive effects of this Facebook effort, the brand considered making massive marketing budget cuts to TV and print advertising in favor…

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“Transforming your company to take advantage of data and analytics is the hard part, OK?”

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“Finding growth with big data is more than an add-on; it affects every aspect of a business, requiring a change in mind-set from leadership…

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“If you’re good at data analytics but you don’t have this feel for the business, you’ll make naïve decisions.”

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“Crunching data is not an automatic ticket for success, any more than putting up a website turned every company in the dotcom era into…

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Explore all 15 McKinsey Chief Marketing & Sales Officer Forum quotes

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