Retailers Quote by McKinsey Chief Marketing & Sales Officer Forum

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

— Ryan Holmes

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the…

— Simon Mainwaring

Social media can work to a CEO's advantage. Someone with a great product in a small town in the middle of nowhere can compete…

— Bill Capodagli

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not…

— Max Levchin

“no amount of technology can really improve the situation as long as companies are set up to market products rather than cultivate customers. To…

— Harvard Business School Press

There is one other business where the customer is always wrong and that's the media.

— Rush Limbaugh

“The behavior of businesses that I have already talked about — as well as well-publicized customer service fiascos (like Costco’s transition to only accept…

— Brian de Haaff

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they…

— Jim Stengel

Some businesses offer such a lousy customer experience that they are prime candidates for competition from Internet based stores.

— Walt Mossberg

“The key to a competitive edge in a market-oriented industry is to understand consumers’ buying decisions better than the competition, and to strive continually…

— Greg Thain

Now the industry is looking at the change in a very real way - to find ways of talking to the consumer much faster.…

— Donna Karan

We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut…

— Rochelle B Lazarus