Ability Quote by Simon Mainwaring

Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond -…

— Kelly Cutrone

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them…

— Simon Mainwaring

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging…

— Stephanie McMahon

As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to…

— Ryan Holmes

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they…

— Jim Stengel

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had,…

— Kelly Cutrone

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to…

— Simon Mainwaring

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to…

— Simon Mainwaring

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

— Marsha Collier

Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.

— Ryan Holmes

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

— Simon Mainwaring

Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells'…

— Charlene Li