The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to… — Simon Mainwaring Copy Share Image
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on… — Simon Mainwaring Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling… — Simon Mainwaring Copy Share Image
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media… — Simon Mainwaring Copy Share Image
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. — Simon Mainwaring Copy Share Image
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. — Simon Mainwaring Copy Share Image
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against… — Simon Mainwaring Copy Share Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands… — Simon Mainwaring Copy Share Image
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers… — Simon Mainwaring Copy Share Image
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are… — Simon Mainwaring Copy Share Image
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing… — Simon Mainwaring Copy Share Image
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that… — Simon Mainwaring Copy Share Image
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies.… — Simon Mainwaring Copy Share Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared… — Simon Mainwaring Copy Share Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business… — Simon Mainwaring Copy Share Image
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to… — Simon Mainwaring Copy Share Image
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
