Company Quote by Simon Mainwaring
“The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.”
About This Quote
Source Book: Brand Activism, 2015
Consumer power grows through conscious purchasing of ethical brands
In simple terms: Buy responsibly to influence markets
Shop mindfully for social impact
Themes
Mood
Type
When to use this quote
- online shopping
- social media campaigns
- budgeting for ethical goods
- brand research
Key Concepts
Questions to Reflect On
- What criteria define a socially responsible company?
- How can you verify ethical claims?
Limited options may restrict choices