Advertising Quote by Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

“A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century.”

— Guy Kawasaki

“Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of…

— Marc de Swaan Arons

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…

— Simon Mainwaring

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when…

— Simon Mainwaring

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

— Al Ries

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it…

— Simon Mainwaring

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It…

— David F. D'Alessandro

The future of marketing is leadership

— Seth Godin

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I…

— Simon Mainwaring