Alignment Quote by Simon Mainwaring

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values…

— Simon Mainwaring

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

— Simon Mainwaring

We understand that we, as a brand, have transcended a brand, and we are part of our cultural identity, and there's a responsibility that…

— Richelieu Dennis

We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging.…

— Amy Jo Martin

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I…

— Simon Mainwaring

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…

— Simon Mainwaring

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This…

— Simon Mainwaring

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise…

— Shawn Amos

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes…

— Simon Mainwaring

Brands communicate in two directions: they help us tell other people something about ourselves, but they also help us form ideas about who we…

— Dan Ariely

While creating a social brand is a necessary endeavor, building a social business is an investment.

— Brian Solis

“Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is…

— Israelmore Ayivor