There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think… — Simon Mainwaring Copy Share Image
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must… — Simon Mainwaring Copy Share Image
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the… — Simon Mainwaring Copy Share Image
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do… — Simon Mainwaring Copy Share Image
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke,… — Simon Mainwaring Copy Share Image
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a… — Simon Mainwaring Copy Share Image
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives… — Simon Mainwaring Copy Share Image
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers… — Simon Mainwaring Copy Share Image
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
