Brain Quote by Simon Mainwaring
“Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.”
About This Quote
Source Book: The Business of Innovation, 2012
Organizations must either harness internal expertise via dedicated events or look outward for fresh ideas to spark innovation.
In simple terms: Use internal talent or external sources to generate new ideas.
Combine internal and external innovation strategies.
Themes
Mood
Type
When to use this quote
- brainstorming sessions
- innovation labs
- industry partnerships
- consultant engagements
Key Concepts
Questions to Reflect On
- Which approach fits your organization’s culture?
- How can you balance internal and external inputs?
Relying solely on one source limits perspective; integration is key.