Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their… — Simon Mainwaring Copy Share Image
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their… — Simon Mainwaring Copy Share Image
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build… — Simon Mainwaring Copy Share Image
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at… — Simon Mainwaring Copy Share Image
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest… — Simon Mainwaring Copy Share Image
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships… — Simon Mainwaring Copy Share Image
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their… — Simon Mainwaring Copy Share Image
Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a… — Simon Mainwaring Copy Share Image
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge… — Simon Mainwaring Copy Share Image
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics,… — Simon Mainwaring Copy Share Image
Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are… — Simon Mainwaring Copy Share Image
There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely… — Simon Mainwaring Copy Share Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands… — Simon Mainwaring Copy Share Image
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers… — Simon Mainwaring Copy Share Image
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies.… — Simon Mainwaring Copy Share Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business… — Simon Mainwaring Copy Share Image
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. — Simon Mainwaring Copy Share Image
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a… — Simon Mainwaring Copy Share Image
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of… — Simon Mainwaring Copy Share Image
With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
